| New Bryant Superhero Campaign Stands Out in HVAC Category
PITTSBURGH, May 22, 2006—Bryant Heating & Cooling's bold new "Bryantman" superhero campaign, created by MARC USA, is unlike anything else in the HVAC category.
Bryant's brand is focused on the extraordinary lengths its dealers go to keep people comfortable. What better way to deliver the message than through Bryantman, a super-powered Bryant dealer who fights the temperature villains that make people uncomfortable.
"Our brand is based on our dealers' relentless commitment to doing 'whatever it takes' to keep people comfortable in their homes and offices," explains Kevin Dudash, Bryant brand manager, "Bryantman represents the spirit of 'whatever it takes,' but our dealers are the real heroes."
Armed with a Heat Ray on one arm and a Cool Ray on the other, Bryantman takes on evil nemeses "Scorcher" and "Bone Chiller," who symbolize extreme temperatures. A normal Bryant dealer by day, Bryantman appears whenever people are uncomfortable due to heat or cold. The campaign also re-introduces the Pup as Bryantman's faithful sidekick. The Pup first appeared in some of Bryant's earliest advertising.
Continued on Page 2
Back to News | |
|
|
 |
|
