| New Bryant Superhero Campaign Stands Out in HVAC Category - Continued from Page 1
Costumes for Bryantman, the Pup and the temperature villains were crafted by the Stan Winston studio, one of Hollywood's top costume shops, where characters such as the Terminator and Edward Scissorshands were born.
Bryantman's arsenal of weather weapons are based on Bryant technology. His Cool Ray is powered by PuronŽ refrigerant, Bryant's environmentally sound refrigerant that combats sweltering conditions without depleting the earth's ozone layer. His Heat Ray is derived from Bryant's highest efficiency furnace units, which warm up homes reliably and cost-efficiently.
The new campaign includes two Bryantman TV spots, with the first pitting Bryantman against Scorcher for the air conditioning season. The second spot, in which Bryantman battles Bonechiller, will air in the fall to promote furnace sales. Bryantman will also appear in print, radio, and outdoor. Other extensions include direct mail, a coloring book and actions figures. In addition to advertising and public relations tie-ins, Bryantman is also featured on the newly redesigned Bryant web site.
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