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Innovation and results in Digital Media
What sets our digital media team apart from other digital media players is its full integration into the broader brand planning process. We know digital is an incredibly important and growing part of our target consumers’ lives, but it should not be treated as an island or an entirely different experience. It is merely a new set of tools and experiences we can leverage to tell our clients’ stories, drive meaningful interactions, and drive responses and transactions.
The digital space is constantly evolving, and consumers are evolving their behaviors along with it. This provides opportunities to connect with specific audience segments in compelling and effective ways. We create digital media programs that reach and inspire the audiences that are most important to our clients’ business.
We focus on their customers to uncover the insights driving their needs and motivations. We leverage this insight to deliver the right messages at the right time and location to empower them to connect with brands in ways that drive business impact. This is our formula for success.
Our digital strategists and researchers dig deeply into target audience behaviors, purchasing habits, user experience, competitive landscape, seasonality, historical data and related trending information to determine the best opportunities for leveraging digital media. We score each opportunity on the potential value and level of effort to create a custom Phased Roadmap to digital success for each brand.
Tactics may include display banner advertising, remarketing, dynamic remarketing, native advertising, custom sponsorships, rich media, video units, blog, newsletter, email, social media, and mobile opportunities as well as the use of advanced dynamic ad units including product messaging feeds, testimonials, product reviews, promotional overlays, message sequencing, and special offers.
We’re expert in negotiating the most efficient rates as well as leveraging real-time bidding and programmatic buying platforms to ensure that your plans are being delivered for most cost effective pricing. We leverage third party adserving and ad-verification platforms to validate and manage the delivery and quality of the inventory that our digital ads are being delivered against.
Search Engine Marketing:
Our senior digital media leaders have been pioneers in search engine marketing since its inception and continue to be industry leaders in paid search. Our award-winning campaigns across industries match every client need from customer acquisition, to eCommerce, drive to store, brand engagement, loyalty, advocacy, recruitment, and product launches. Our channel expertise includes traditional paid search, local, mobile and Product Listing Ads (PLA).
We leverage best in class campaign management platforms to deliver advanced media optimization across bid management, geo segmentation, creative optimization, landing page testing, brand monitoring, cross channel attribution, device, time of day, and other external factors which can impact audience behaviors in real time (e.g. weather, TV campaigns). We also provide organic search services (Search Engine Optimization/SEO) to compliment the paid search programs.
Social, Local & Mobile:
Our social media solutions include custom experiences/landing pages, audience targeting efforts leveraging first and third party data through RTB and DMP partners, and brand channels with custom product annotations. We believe mobile sits at the center of consumer decision-making in real time and while on the go. So we extend our strategic approach to ensure campaigns are driven to optimal mobile experiences including responsive design, mobile/tablet specific experiences, mobile apps, ad units and social experiences. And, we’re using location-based targeting, geo-fencing, geo-targeting, social, competitor conquesting and local SEO to reach audiences with local intent.
Marketing Insights & Analytics:
We’re committed to delivering marketing insights that will drive maximum performance from every campaign. We build custom measurement and test plans from the start as part of strategy development. With our robust technology infrastructure, we centralize, analyze and interpret the data from our clients’ marketing efforts and provide customized reports based on their needs from executive team dashboards to detailed placement level analysis.