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Through MARCA, our in-house Hispanic marketing group, we drive cultural engagement within the changing face of consumers in what we call the three Americas: the US general, US Hispanic and Latin American markets. These markets are complex and layered, a result of a confluence of cultures that must be understood in order to engage and leave a mark in consumers’ minds. Our unique philosophy encompasses a larger view of marketing communications beyond just language. We create ideas that move people through cultural relevance and flawless execution.
MARCA is led by Tony Nieves and Armando Hernandez, two of the most experienced and honored Hispanic marketers around. We work together seamlessly on multicultural initiatives, including media planning and buying, as part of overall brand leadership for numerous national and global companies. MARCA also provides a full spectrum of integrated services for a wide range of multicultural-only accounts.