Moen

Moen, #1 in faucet sales, wanted to build stronger style credentials to match its reputation for quality.

With the Moen “M” as a brand icon, the integrated campaign delivered Moen’s promise of timeless beauty that fits your world. Our media strategy put Moen top-of-mind with consumers most likely to purchase a faucet.

Moen’s “M” Campaign was an immediate success. Brand awareness and purchase intent increased by triple the goal. And, by end of the campaign’s first year, Moen surpassed $1 billion in sales, up 15% over the prior year.