| MARC USA Launches Cause Marketing Practice
PITTSBURGH, March 1, 2006—MARC USA today announces the launch of MARC Cause Brands. This new cause marketing practice offers a comprehensive set of services not available in one stop anywhere else for both charitable organizations and Corporate America. MARC Cause Brands combines deep-seated experience in the charitable and cause marketing arenas with MARC USA's strategic approach to brand-building and expertise across the full range of integrated marketing communications.
"Throughout MARC USA's 50-year history, we have a tradition of partnering with important causes. Now we are taking cause marketing to the next level," reports Tony Bucci, MARC USA Chairman and CEO. "By building strong, differentiating brand positions and integrated marketing strategies, we're helping our non-profit clients reach their goals in an increasingly competitive market."
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