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Mary Hollock, managing director of MARC Cause Brands based in Dallas, has previously led initiatives for American Heart Association, Humane Society of the United States, American Red Cross, March of Dimes and American Diabetes Association as well as cause marketing programs for leading corporations. She works in close collaboration with MARC USA's five advertising offices as well as with MARCA Hispanic, MARC USA's Hispanic marketing partner.
MARC Cause Brands helps non-profit organizations leverage the full value of their brands. "Despite recent progress that has enabled some of the larger charities to operate with a more business-like mindset, many charities are not maximizing what they are doing with their brands," Mary Hollock reports. "Cause marketing is evolving so rapidly, and there's constant learning to be applied to the cause sector."
Tony Bucci explains, "Charities of all sizes are constantly challenged to have their messages heard and understood. We're not here just to create new public service announcements. We're delivering a strategic approach for the charitable brand that will work across all of its marketing activities—from fundraising to events to public relations—to maximize revenue and align its market potential with its mission.
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