| Culver's ® Restaurants Names MARC USA Agency of Record
PRAIRIE DU SAC, WI, November 14, 2007 – Culver's®, famed for its ButterBurgers® and frozen custard treats, has selected MARC USA as its new marketing agency of record with responsibility for all advertising, PR and media buying for the 368-restaurant chain.
Culver's selected MARC USA after conducting a competitive agency review and creative shootout. "MARC USA delivered a big, branded creative concept supported with outstanding passion and commitment," said Chris Contino, Culver's Vice President of Marketing. Other firms making finalist presentations included Cramer-Krasselt, McClain Finlon and BVK. Culver's former agency of record, Jacobson Rost, declined to participate in the review process.
The MARC USA pitch was led by the agency's Chicago office, which will service the Culver's account. Jean McLaren, Chicago office president, said, "Culver's is a remarkable brand. We're thrilled to work with a client so committed to delivering quality to its customers."
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