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The plan is to launch a new integrated campaign in early spring in 55 markets. Media will include TV, radio, print, outdoor and online.
Culver's, founded in 1984, was ranked America's #1 burger chain in 2007, topping more than 100 other burger chains in a poll of diners by Restaurants & Institutions® magazine Consumer's Choice in Chains annual survey. Culver's restaurants are independently owned and operated in 16 states. Culver's has aggressive expansion plans with new restaurants opening in Arizona in 2008. The Owner Operator concept has been the cornerstone of growth for Culver's since the first location opened in Sauk City, Wisconsin on July 18, 1984. For more information on Culver's locations, franchise opportunities, promotional programs, menu selections and more, visit www.culvers.com .
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