| Moen Selects MARCA as Hispanic Agency of Record
CLEVELAND, June 13, 2006—Moen, one of the world's largest manufacturers of plumbing products, has named MARCA Hispanic LLC as Agency of Record for all U.S. Hispanic advertising. MARCA previously worked on Latin American marketing projects for Moen.
"MARCA's creative and strategic thinking combined with their ability to effectively engage the Hispanic market makes them our ideal advertising and marketing communications partner for this very important audience," reported Dick Posey, Moen President and CEO.
"The Hispanic population is the fastest growing segment in the U.S. and Hispanic home ownership is also growing. We look forward to working with MARCA to broaden our market leadership."
"We're excited to expand our relationship with Moen, long the leader in its industry and the number one faucet brand in North America," added Tony Nieves, President of MARCA. "Moen's promise of enduring quality and style is important to all audiences."
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