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Campaign elements include three print executions, a redesigned web site, and Mohawk's first online brand advertising.
Michele Fabrizi, President and CEO of MARC USA, adds, "We're really pushing people's design envelopes to go from dreaming while leafing through magazines to making these wonderful floors a reality in their homes."
The print ads direct readers to the redesigned Mohawk website, also created by MARC USA, which integrates the brand message and makes it easier than ever for consumers to transform their homes with Mohawk flooring. The website homepage features an interactive storybook based on the campaign which invites people to "complete your room story." Site visitors can literally take apart the ads to learn about the flooring products featured and see all color choices and other options. A dealer locator is also included.
The print campaign appears in Better Homes & Gardens, BHG special interest books, Architectural Digest, House & Garden, House Beautiful, Metropolitan Home, Blueprint, InStyle Home, Oprah Home, and many other top shelter publications as well as Parents, Food & Wine, and Cooking Light.
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