PITTSBURGH, April 25—MARC USA has named Bryan Hadlock its first agency-wide Chief Creative Officer and Dan Albert its first agency-wide Media Director.

Hadlock and Albert will work closely with senior creative and media leaders, respectively, in the five MARC USA offices in Chicago, Dallas, Fort Lauderdale, Indianapolis and Pittsburgh and report to Michele Fabrizi, president and CEO. Fabrizi explained the rationale for the new positions. “Today we draw on creative talent across all our offices for most of our major campaigns. It gives our clients the best thinking and most relevant experience in the agency. For the past year, Bryan has guided these cross-office efforts.  He’s a real leader and mentor, pushing back until ideas are as strong as they can be. And it shows in the work.”

Media’s integral role in creative development and the evolution of online and non-traditional media options led to the new media director position, according to Fabrizi. “Media is playing an increasingly earlier and more important role in how we approach every client’s marketing goals. Dan will work closely with creative leaders in the development of great campaigns. His tremendous insight and expertise in integrated campaigns across all media will raise the bar across MARC USA.”