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Director Account Planning
Looking to truly understand your customer’s path to purchase? Then look no farther than Karen. She’s honed her consumer-centric vision for 20 years — zealously seeking out their wants and needs to create strategies that win at the register and award shows for top brands in retail, CPG and health care. In fact, before joining MARC USA, she was the lead strategist at Leo Burnett for the global McDonald’s account with more than 14,000 restaurants. Her client roster also includes Rite Aid, Payless ShoeSource, Firehouse Subs, Big Lots, Bob Evans, Subway, Bed Bath and Beyond, Crazy Glue, Elmer’s Glue, Pledge and Shout.
Her clients and colleagues alike praise her collaborative spirit and passion for knowledge. And when she’s not unlocking key consumer insights, you’ll find her biking, hiking, running or just spoiling her two fancy mutts. And if you want to brush up on your German, give Karen a call. German-glish was her first language.