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Cari’s a curious blend of deep strategic thinking and street smarts. Her analytical self explains why she was attracted to data-driven integrated marketing at the beginning of her career at Leo Burnett and FCB. But it’s street smarts that enable her to thrive on intense retail accounts. She knows how to make smart, fast marketing decisions based on an acute, intuitive grasp of the analytics and then run with them effectively. At MARC USA, she has put that gift to very good use leading everything from the Macy’s Millennial program to True Value, Navistar and Payless ShoeSource.
What her colleagues most appreciate about her, however, is her passion for her brands and her teams. She is as vested in her brands as her clients, and they rely on her heavily for marketing and communications insights. And her teams? They would walk on water for her. She’s the kind of leader that brings out the best in people.