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Director of Analytics
Eric is our resident data science expert. He has deep experience in applying statistics to measure media performance, solving problems through data mining and answering big questions like “What is the ROI?” or “How should we allocate our budget?” He genuinely gets excited about taking huge amounts of data and turning it into intuitive insights and recommendations for his clients. Eric’s work has yielded measurable return for Rite Aid, Payless ShoeSource, Cooper Tire, DePaul University, the Pennsylvania Lottery, PNC Bank and others. Whether the data comes from customer databases, websites, campaigns, APIs, research, somewhere else or all of the above, Eric will convert it into meaningful business insight.
With a Bachelor’s in Mechanical Engineering from Purdue and Master’s in Engineering Management from Dartmouth, “Never stop learning” is Eric’s mantra. He’s passionate about keeping MARC USA Analytics at the forefront of modern computational and data visualization techniques. When not digging into data, Eric spends his time being a dad, skiing, fixing up his house and sampling craft beers.