TONY BUCCI
Chairman

Tony’s truly a fearless leader — with a real appetite for change, particularly when it means doing things smarter. About every five years, he blows up some aspect of the agency and the industry to push all to higher ground. He was the guy who re-engineered MARC USA into client-based teams long before it was ever a consideration at the big shops. He literally wrote the book on the topic for the 4A’s. Building an integrated model around a single P&L? Built our sister agency MARCA Hispanic? That was Tony, too.

Tony may lead an agency, but he’s a retailer in his bones. He has led retail accounts of every possible kind from Sears to Dick’s Sporting Goods, Mellon Bank, McDonalds, True Value Hardware and Rite Aid. He’s the rare ad guy who not only appreciates the value of a great idea, but knows how to determine if it can deliver a great ROI. Must be all those years of tracking daily sales.