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Business Strategy and Innovation Director
Need a good cry? Sign up to be one of Vivek’s respondents for a Visualizer™ session. He created this unique tool to get to the real emotional connections that consumers don’t know how to put into words. “V,” as he’s known around the agency, has put the latest findings from Decision Science, psychology, social anthropology and Behavioral Economics together into a suite of research tools that have unlocked game-changing insights across a wide range of categories. But, what’s even more powerful are the strategic implications, ideas, and most of all, results, he derives from these findings.
Brands as diverse as Culver’s and Krystal Restaurants, Rite Aid, Payless ShoeSource and Cooper Tires have racked up record sales powered by campaigns based on these insights. It seems there’s no category that Vivek hasn’t mastered. But make no mistake – V’s no data geek. You’ll find him climbing mountains and deep sea diving, and he’s a foodie to boot. Maybe that’s how he gets all his research subjects to open their hearts to him.