| Survey Finds Televised Sports Inhibit Intimacy
PITTSBURGH, March 31, 2006—With over 100 hours of televised college basketball during March, following the Olympics, NFL playoffs and the Super Bowl, what's the impact of all this sports watching on relationships? Turns out there can be a significant effect on intimacy when both partners don't share the sports passion.
National advertising agency MARC USA commissioned a survey to see what happens when one spouse/partner watches a lot more TV sports than the other. The survey was conducted by OpinionZone.com, the agency's independent online research panel, and reached a representative sample of nearly 800 households nationwide.
Analysis identified two key groups among respondents—Sports Fans and Sufferers. Sports Fans are those who watch televised sports heavily while their partners seldom or never watch. Sufferers are those who seldom or never watch while their partners watch heavily.
Nearly one in four (24%) Sufferers report a short-term negative impact on their relationship from their partner watching TV sports. Only half as many Sports Fans (12%) perceive short-term negative effects. The differing perceptions appear to continue with 18% Sufferers seeing a long-term negative effect compared to only 12% Sports Fans.
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