Our first Marketing Sparks event brought together Pittsburgh area marketing experts across disciplines with the winners of the Randall Family Big Idea competition at the University of Pittsburgh for a three-hour marketing hack that gave them actionable strategies to amp up their start-up business ideas. Pittsburgh public affairs show “Our Region’s Business” took a closer look at the new program in a segment featuring MARC USA President & CEO Michele Fabrizi plus Kevin O’Connell, Eat ‘n Park CMO, and Babs Carryer of the Innovation Institute at the University of Pittsburgh.