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Our integrated customer relationship management (CRM) and direct marketing solutions drive long-term customer retention, loyalty and lifetime value. Our full service capabilities span the entire customer marketing and relationship spectrum including marketing research; strategic planning; data segmentation, modeling, targeting and analysis; data-driven, permission-based communications and ongoing CRM program management.
Our multi-channel approach, founded in consumer insights and driven by actionable customer data, leverages the optimal communications mix to maximize results. From dynamically-generated direct mail, email and mobile to acquisition-based channels such as paid search, online display and lead generation and management, we nurture customers from initial interest through long-term loyalty and brand advocacy.