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It’s rare to find an independent agency with the media expertise and clout we bring our clients. With 60+ members on our media team, we plan and buy more than $220 million in media each year – $60 million in digital alone! Collaborating closely with our interactive and PR specialists, our media planners and buyers maximize our clients’ presence through traditional “paid” media, consumer-generated “earned” commentary, and “owned” properties such as websites and games, and “rented” channels such as Facebook.
Like everything we do at MARC USA, media planning and buying is a team sport. Our planners are part of every client-centered team— involved from the word “go.” The result – engagement plans that immerse our brands in our targets’ lives. Every media plan we create must move our targets from awareness to choice to passionate advocacy— and do it in record speed.
Our media buyers also get in the game early—bringing their up-to-the second knowledge of each new opportunity and vehicle—and their clout results in matchless savings and value. With expertise in every media type and long-standing relationships in virtually every market in the country, we consistently beat the big buying houses. Whenever we take over media for a client, we deliver not only immediate savings but also greater value and ROAS.