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With our strong retail heritage as well as our work for top national brands across categories, we understand how to build effective programs that work equally well for the retailer and the CPG brand. In every case, our programs are customized to the specific retailer while always keeping the consumer in mind.
We understand all elements of the drug, grocery and mass channels from our agency work with a wide range of CPG and manufacturing brands— including record-setting new product launches.
We create integrated brand experiences that often begin online to create awareness and desire and, frequently, new use occasions — then culminate with selection at shelf or case. We bring these programs to life through a variety of innovative approach and technologies from mobile apps to in-store activations — both digital and personal.