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Karen is that ideal strategic partner who’s driven to find the truth behind why people behave as they do. She is the architect of our “whole brain” strategic process and experience planning. She tracked the advances academia was making in understanding how the brain makes decisions and then built a proprietary research system that applies that thinking to brand positioning. And, she’s the one who developed our alliance with Carnegie Mellon University so we could partner with them on Behavioral Economics and big data analytics using their bleeding-edge capabilities.
But lest you think she just sits in her office thinking deep thoughts, check out her shelf of industry awards for all the game-changing brand positionings she has developed across a wide range of categories. She brings innovation after innovation to the agency and our clients, always selling them in through force of reason.